If your offer takes 3 minutes to explain, it’s too complicated.
You should be able to say:
Who it’s for.
What problem it solves.
What result it creates.
Why people should trust you.
Simple sells.
Fog doesn’t.
If your offer takes 3 minutes to explain, it’s too complicated.
You should be able to say:
Who it’s for.
What problem it solves.
What result it creates.
Why people should trust you.
Simple sells.
Fog doesn’t.
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