Movements don’t need marketing budgets

Movements don’t need marketing budgets

Gerald Duran
Movements don’t need marketing budgets. They need believers.Nike doesn’t move units. They move identity: “Just Do It.”Harley doesn’t sell bikes. They sell defiance.Apple doesn’t sell phones. They sell permission to...
Obedience in the same direction changed my life

Obedience in the same direction changed my life

Gerald Duran
Most of my life never “went viral.” No overnight success. No hockey-stick charts.Just decades of showing up. Working jobs. Serving people. Doing the “unsexy” stuff when nobody was watching.Back then,...
Most startup ideas don’t fail because they’re “bad.”

Most startup ideas don’t fail because they’re “bad.”

Gerald Duran
Most startup ideas don’t fail because they’re “bad.” They fail because they’re unvetted.Founders fall in love with the pitch… …but skip the sharpening.“Iron sharpens iron, and one person sharpens another.”...