If you don’t know what to do next in your business,
talk to a customer.
If you still don’t know,
talk to 10.
Founders waste months trying to “figure it out” in isolation.
But the market is faster than your imagination.
Customers will tell you:
what’s urgent
what’s confusing
what they value
what they’ll pay for
what they don’t care about
Most confusion in business is self-inflicted.
Go talk to reality.
